Back Home

Portfolio / CV

Sofia Luna is a Colombian artist working as World Builder*, consultant, creative director, & researcher focused on creating real, tangible value by realizing people’s imaginations and her own.

Her singular approach borrows from the immaterial, infusing meaning that cohesively ties all elements together, resulting in magnetic, tactile spheres of enhanced human experience, manifested in physical and digital realms.

Her projects span a wealth of disciplines including conceptualization, identity, image, campaigns, design— extending to creative coding, website development, packaging, product development and beyond.

Sofia Luna is a Colombian artist working as World Builder*, consultant, creative director, & researcher focused on creating real, tangible value by realizing people’s imaginations and her own.

Her singular approach borrows from the immaterial, infusing meaning that cohesively ties all elements together, resulting in magnetic, tactile spheres of enhanced human experience, manifested in physical and digital realms.

Her projects span a wealth of disciplines including conceptualization, identity, image, campaigns and design— extending to creative coding, website development, packaging, product development, copywriting, naming and beyond.
After receiving her Bachelor of Science in Management (honors) from ESCP, and living in Paris, Madrid and Berlin, she went on to creative direct for a Colombian reggaeton artist under the supervision of Music Management mogul, Walter Kolm, while she ran her creative studio, Playhouse. Feeling like she could sharpen her skills even further, she decided to drop her full time client to apply for a Master of Arts in Applied Imagination at Central Saint Martins, which she would later graduate from with the highest distinction in her class after presenting her final thesis ‘Rebranding Human Kind’.

She has also received certificates in Design Thinking from MIT and Compassion Cultivation from Stanford. She goes on yearly retreats from silent, to Qiqong to Neuroscience and likes to spend her time researching, being in wild nature, and playing eclectic electronic music.

MKH A London based digital publication
focused on immersive writing

World Building, Creative Direction, Web Design, Team Building

2024

Credits: Paula De Alvaro, Maria Rivero

Rebranding Human KindPersonal project

Concept, Research, Writing

2023

Good Girl SnacksThe hottest LA-based pickle
& snacks brand.

World Building, Creative Direction, Web Design
Enabled: Visual Identity, Packaging, Ecommerce Development, Illustrations, Stickers

2024

Credits: Gina Guasch Team, Donald David, Malena Grandio

What is Magic?

Research, Concept, Writing

2024

Lolo Zouaï

Creative Direction, CGI Tour Visuals, Team Building, Production

2023

Credits: Alana Aí Vi, Jean Paul Egred, Sofia Benetti, Florencia Amodio, Malena Grandio, Doug Gleicher

Lolo Zouaï

Creative Direction, CGI Tour Visuals

2024

Credits: Alana Aí Vi, Jean Paul Egred, Sofia Benetti, Florencia Amodio, Malena Grandio, Doug Gleicher

take flight
Miluhska
steven
framed
itmotf
playhouse -