World Building for                Good Girl Snacks
        Los Angeles, 2024








Frequent collaborators Leah and Yasaman arrived to Playhouse with the request of building a robust, cross-platform brand that could harness a Gen-Z online community by creating snacks with hot girl energy.

Together we built a world around a traditional snack product (pickles) that is completely avant-garde, not only in its design but in its heart, its values, and the mindset it stands for. GGS’s core of transparency, female empowerment and candid entertainment created a fun, cheeky, and personable identity that captured the hearts of Gen-Z and was a much-needed breath of fresh air in the food industry.

Good Girl Snacks launched at the beginning of 2024 out of Los Angeles. Blending online trends with Middle Eastern flavours, clean ingredients and *unique* branding, they were able to organically grow an online community that blew their brand up within the first months of launch. 



1WORLD BUILDING  =  (2CREATIVE DIRECTION (3BRAND IDENTITY) (4ECOMMERCE)(5PACKAGING) )*

1 SOFIA LUNA THROUGH PLAYHOUSE 
2 YASAMAN BAKHTIAR, LEAH MARCUS, SOFIA LUNA
3 GINA GUASCH TEAM 
4 DEVELOPMENT- DONALD DAVID, DESIGN, UX- SOFIA LUNA
5 GINA GUASCH TEAM
*COLLABORATORS MALENA GRANDIO






 

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