Take Flight is an immersive dance training experience hosted bi-annually in Dublin, created by legacy choreographer Kerrie Milne. A carefully curated team with brandists, animators and developers enabled the creation of an equally dynamic identity, both in its shapes and motion design. 

In order to accentuate the coherence of this world, when it was time to translate the identity from the two-dimensional medium into the animation and UI/UX realms, it felt important to highlight its playfulness. 

Through meticulous creative coding of the website, we captured Take Flight’s heart of exploring movement as an art form and created a landing page that features an interactive deconstructed logo that playfully shuffles and pulses around an imaginary gravitational center.