World Building


Yogurta








 

Client Yogurta
Location London
Proposal valid until April 12, 2024 
For Dorothy and Jordan

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What it is
Thought + Definition  
    1. RESEARCH! Of other players in the market, IRL and online, who are doing things right
    2. Defining THE VISION, developing a confident language for the brand to communicate with the rest of the team
    3. How are we positioning you? What can we do to support that positioning
    4. Settling on the creative direction for the brand 
    5. Settling on a name for ‘Yogurta’

World building / creative direction
    • Finding the best possible match in talent for each step—in terms of skill, budget and availability 
    • Acting as a bridge between client and the talent 
    • Project managing all the talent, negotiating and creative directing them through the process and rounds of feedback
    • Ensuring everyone is following deadlines and getting paid on time
    • Ensuring each element and step is a building block that expands the vision
    • Threading a cohesive narrative amongst all elements, a story, a world
    • Authentic differentiation
    • Guaranteeing the outline of a beautiful, unique,  brand: the world of Yogurta! 
    • A beautiful, cohesive MVP to launch


Deliverables

From me World building / consulting Weekly meetings to run over process and progress. These meetings also serve as creative brainstorming time. 
Project management, handling all communications with talent.  Overseeing and ensuring proper execution of everything.
A tailored client webspace where all the research, process and deliverables are gathered. 


From the teamBrand identity (logos, colors, fonts, PDF with brand guidelines, brand applications such as merch, stickers) 


Packaging(for each flavour and size)


Product photography (that matches the vision and creative direction for everything)


Website design + development(a fully functional Shopify website with a unique theme, responsive design and Content Management System [CMS])




Investment

Research phase £1,000

My monthly retainer for projects that range between £10,000-25,000 is £1,555.

Considering this project is on the lower bound, I am happy to chat and see where we can meet. 





Terms & Conditions

Wherein Client is Yogurta & Suppliers is all the hired talent

Regarding Suppliers 
  • I do not directly employ suppliers nor establish employment relationships with them; such relationships are exclusively between the Client and the Supplier. My role is that of a representative/consultant for the Client, acting as a bridge between both parties.
  • I bear no liability for missed deliveries or deadlines by Suppliers.
  • We will not hold Suppliers accountable for original, editable file handover. 
  • Processes such as Packaging and Web Design demand ALL the necessary assets prior to starting.

Regarding payments
  • I am not responsible for paying any Supplier unless otherwise agreed. 
  • If agreed, I can manage the payment distribution to Suppliers. In this case, the Client must transfer the total fees owed to Suppliers, including any transaction costs, to my account. 
  • Monthly retainer payments are due within the first 5 working days of each month. 
  • Unexpected costs that will naturally arise from the project such as font licenses, illustrations, web hosting prices, domain prices, external hired talent, are not included in my fees.
  • The “Research Step” is capped at one month; any delays or extensions beyond this period caused by the Client will incur a charge of £250 per week.
  • If funds are sent to the wrong address, the Client must pay for the damages caused. 
  • We don’t do refunds.

Regarding damages 
  • Any damages caused throughout the process will be covered by the client.  
  • We do not respond for any damages caused by delays in the process. 
  • We are not liable for damages caused by the failure of one of the deliverables. For example, website failure, etc. 

Regarding Intellectual property
  • All Suppliers adhere to broadly consistent intellectual property policies. However, our capacity to assist with specific concerns is limited. Client is encouraged to clearly articulate their intellectual property needs and requirements.
  • We reserve the right to terminate the project immediately -at any stage- if there is any disrespect or offensive behavior towards myself or any Supplier.
  • We reserve the right to feature representations of the project and its assets in our portfolio.





Next steps

  1. Sign T&Cs
  2. Pay first month 
  3. Arrange first meeting. I’m ready to start working on April 10th






Steps & Timeline

I have added numbers considering your budget


STEP 0 (2-4 weeks)(April)
Research (£1,000)        Naming             


STEP I (6-10 weeks)(From May to June, could extend to July)
Brand identity (£4,000)

     

STEP II (4-6 weeks)(July)
Packaging (2-4 weeks) (£1,000-£2,000)
(new) Product photography / content for product (2 weeks) (not including a price as I imagine Dorothy will be handling this)


STEP III (10-15 weeks)(August to October)
Website 

Design Shopify for desktop and mobile (4-6 weeks) (£2,500)        
Development (1-3 weeks) (£2,500)
       Debugging, adding content (4-8 weeks) 
 

NOTES  
That which affects timelines the most is feedback rounds and rushing talent to work without everything they require. 






THE END


















Thank you