Client Fill Your Tank 
Location Los Angeles
Proposal valid until March 13, 2024 
For Miranda Mckeon

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Thought + Definition  

• RESEARCH! Of other players in the market, and aesthetics in general  
• Organising your imagination and ideas to extract the essence and full potential of Fill Your Tank
• Defining THE VISION / developing a confident language to communicate the brand with a clearly defined audience 
  
• How are we positioning you? What can we do to support that positioning

World building

• Ensuring each element and phase is a building block that expands the magic of the vision
• Threading a cohesive narrative amongst all elements, a story, a world
• Authentic differentiation
• Guaranteeing the outline of a beautiful, unique,  brand: the world of Fill Your Tank! 

  

→ 4 Creative sessions 
→  Research document  
→ Comprehensive document of “Creative Direction Guidelines” (that you can come back to when creating anything for FYT in the future)
→ A tailored client webspace where all the process and deliverables are gathered, like the one pictured below 
  


Possible next steps
→ Executing the vision, finding the right talent, bringing our discoveries to life 

I have been working as a creative director for the past 5 years, crafting unique identities and soulful worlds around different countries and industries—all tied by a general thread of authenticity, respect for Earth and a level of human innovation. 

After going to different schools and learning disciplines such as Design Thinking and Imagination, I have learnt to refine the gift of serving as a channel for people to make their creative dreams a reality, as cliche as it may sound. So far it has worked pretty well. Indeed, all  together my clients have amounted audiences of more than 2.5 million people globally.

The creative energy is something sacred for me, hence my decision to be very selective about who it is shared with. I believe in your project Miranda, it’s all good vibes, and I know FYT comes from a genuine place of wanting to create real connection amongst relationships. What a beautiful cause. Thus I feel that things will flow easily for us as your intention is already there, it’s just a matter of shaping the attention! Thank you for your trust and I hope we can do magic together  

Full bio is here
Portfolio is here