Dirección Creativa Capsula Ciudades


 NNT LAB  








 

For Ms. Nina Toro Palma
Location Medellin
Proposal valid until Not Applicable

This proposal is optimized for desktop devices.
We strongly recommend you open it from a laptop.





















BRIEF

El lanzamiento de una capsula especial de perfumes que actuan como una ventana, puerta y lazo cultural a cada ciudad.

Puntos a desarrollar (3):
1. Experiencia real, multi-sensorial, tangible, memorable, in-store para cada perfume. Un elemento diferenciador con el que cada cliente pueda interactuar, jugar y sentir para que lo transporte a esa ciudad.

2. Assets digitales,  videos  de 1m30 que cuenten la historia de la ciudad, conecten y transporten al viewer. #cultura

3. Un video con la historia de NNT, comunicando el legado y grabado en los lugares donde se inició la película.  
 
Productos a traducir al más allá
  • Perfume Cartagena
  • Perfume Barranquilla
  • Perfume Cali 
  • Perfume Medellin
  • Perfume Bogotá
  • Perfume Santa Marta 




INVERSIÓN

Felipe Babilonia
Ya hable y negocie con el videografo. Muy talentoso y amoroso, despues de enamorarlo del proyecto logre que pasaramos de $2,500,000 por video a $8,500,000 por los 7 videos editados, colorizados y listos para compartir. 
Solicita pagarle 1/2 del trabajo por anticipado. 
Viaticos incluidos en cualquier actividad fuera de Medellín.

Sofia Luna 
Fee diario de $1,111,111 COP
Este incluye: dirección de videos, investigación, hablar con suppliers, manejo de talento y rondas de feedback, ideación y brainstorming, y creación de todos los assets. Acceso a todo mi cerebro, ideas, contactos y capacidades. 
Dias estimados: 10 sujeto a variaciones + - (2 dias de investigacion, 5 dias de rodaje, 3 dias de desarrollo experiencial)
Viaticos incluidos en cualquier actividad fuera de Medellín.




Esta propuesta es confidencial tanto en sus contenidos como en sus valores.




GRACIAS




TERMS & CONDITIONS

Wherein Client is Nina Toro Palma & Suppliers is all the hired talent

Regarding Suppliers 
  • I do not directly employ suppliers nor establish employment relationships with them; such relationships are exclusively between the Client and the Supplier. My role is that of a representative/consultant for the Client, acting as a bridge between both parties.
  • I bear no liability for missed deliveries or deadlines by Suppliers.
  • We will not hold Suppliers accountable for original, editable file handover. 
  • Processes such as Packaging and Web Design demand ALL the necessary assets prior to starting.

Regarding payments
  • I am not responsible for paying any Supplier unless otherwise agreed. 
  • If agreed, I can manage the payment distribution to Suppliers. In this case, the Client must transfer the total fees owed to Suppliers, including any transaction costs, to my account. 
  • Monthly retainer payments are due within the first 5 working days of each month. 
  • Unexpected costs that will naturally arise from the project such as font licenses, illustrations, web hosting prices, domain prices, external hired talent, are not included in my fees.
  • If funds are sent to the wrong address, the Client must make-up for the lost funds. 
  • We don’t do refunds.

Regarding damages 
  • Any damages caused throughout the process will be covered by the client.  
  • We do not respond for any damages caused by delays in the process. 
  • We are not liable for damages caused by the failure of one of the deliverables. For example, website glitches, etc. 
  • We reserve the right to terminate the project immediately -at any stage- if there is any disrespect or offensive behavior towards myself or any Supplier.

Regarding Intellectual property
  • All Suppliers adhere to broadly consistent intellectual property policies. However, our capacity to assist with specific concerns is limited. Client is encouraged to clearly articulate their intellectual property needs and requirements.
  • We reserve the right to feature representations of the project and its assets in our portfolio.








Thought + Definition  
    1. RESEARCH! Define the visual comunication style, referents. 
    2. Defining THE VISION, developing a confident language for the brand to communicate with the rest of the team
    3. How are we positioning you? What can we do to support that positioning
    4. Settling on the creative direction for the brand 

World building / creative direction
    • Finding the best possible match in talent for each step—in terms of skill, budget and availability 
    • Acting as a bridge between client and the talent 
    • Project managing all the talent, negotiating and creative directing them through the process and rounds of feedback
    • Ensuring everyone is following deadlines and getting paid on time
    • Ensuring each element and step is a building block that expands the vision
    • Threading a cohesive narrative amongst all elements, a story, a world
    • Authentic differentiation
    • Guaranteeing the outline of a beautiful, unique,  brand: the world of Allize! 
    • A beautiful, cohesive MVP to launch


Deliverables

From me World Building / consulting A thorough research document containing the brand’s creative direction. 
Weekly meetings to run over process and progress. These meetings also serve as creative and general business development brainstorming. 
Project management, handling all communications with talent.  Overseeing and ensuring proper execution of everything.
A tailored client webspace where all the research, process and deliverables are gathered. 


From the team (this is just a prediction of elements, a menu if you would like, of things I can facilitate)Brand identity (logos, colors, fonts, PDF with brand guidelines, brand applications such as merch, stickers) 


Product design(for each reference)


Packaging design(for the product)


Product photography (that matches the vision and creative direction for everything)


Website design + development(a fully functional Shopify website with a unique theme, responsive design and Content Management System [CMS])




Investment

Phase 1 Creative direction, defining what world we are going to build (this is where we outline the DNA of the brand). 
                                                                                                                                       
Fixed fee of £4,444


Phase 2 Development & materialization of the creative blueprint. Overseeing and project managing the building of the world in its day-to-day operations. 
          Monthly retainer tiers subject to the budget for the creative development of the brand.
          That includes everything that is not related to logistics, production or distribution.
  • For budgets ranging between £5,000-£13,000; retainer is £1,111
  • For budgets ranging between £13,000-£20,000; retainer is £1,555
  • For budgets ranging between £20,000-£35,000; retainer is £2,222
  • For budgets ranging between £35,000-£60,000; retainer is £3,333
  • Other budgets are be discussed on a case by case basis 


Notes: 
Phase 1 and Phase 2 are not necessarily hired together. We could work on the creative direction blueprint (Phase 1) first, see how things flow and then decide whether you want to execute it here or elsewhere  :) 





Terms & Conditions

Wherein Client is Isaac Meleini & Suppliers is all the hired talent

Regarding Suppliers 
  • I do not directly employ suppliers nor establish employment relationships with them; such relationships are exclusively between the Client and the Supplier. My role is that of a representative/consultant for the Client, acting as a bridge between both parties.
  • I bear no liability for missed deliveries or deadlines by Suppliers.
  • We will not hold Suppliers accountable for original, editable file handover. 
  • Processes such as Packaging and Web Design demand ALL the necessary assets prior to starting.

Regarding payments
  • I am not responsible for paying any Supplier unless otherwise agreed. 
  • If agreed, I can manage the payment distribution to Suppliers. In this case, the Client must transfer the total fees owed to Suppliers, including any transaction costs, to my account. 
  • Monthly retainer payments are due within the first 5 working days of each month. 
  • Unexpected costs that will naturally arise from the project such as font licenses, illustrations, web hosting prices, domain prices, external hired talent, are not included in my fees.
  • If funds are sent to the wrong address, the Client must make-up for the lost funds. 
  • We don’t do refunds.

Regarding damages 
  • Any damages caused throughout the process will be covered by the client.  
  • We do not respond for any damages caused by delays in the process. 
  • We are not liable for damages caused by the failure of one of the deliverables. For example, website glitches, etc. 

Regarding Intellectual property
  • All Suppliers adhere to broadly consistent intellectual property policies. However, our capacity to assist with specific concerns is limited. Client is encouraged to clearly articulate their intellectual property needs and requirements.
  • We reserve the right to terminate the project immediately -at any stage- if there is any disrespect or offensive behavior towards myself or any Supplier.
  • We reserve the right to feature representations of the project and its assets in our portfolio.





Next Steps

  1. Sign T&Cs
  2. First payment
  3. Arrange first meeting





About My Practice
I have been working as a creative director for the past 5 years, crafting unique identities and soulful worlds throughout different countries and industries—all tied by a general thread of authenticity, respect for Earth and a level of human innovation. 

After going to different schools and incorporating disciplines such as Design Thinking and Imagination, I have learnt to refine the gift of serving as a channel for people to make their creative dreams a reality, as cliché as it may sound. So far it has worked pretty well. Indeed, all  together my clients have amounted audiences of more than 2.5 million people globally.

For me, creative energy is a sacred tool, hence my decision to be very selective about who it is shared with. I believe in your project Isaac, you are good vibes, and I know Allize comes from a genuine place of wanting to create something beautiful. Thus I feel that things will flow easily for us as your intention is already there, it’s just a matter of shaping the attention! Thank you for your trust, for what you have already shared with me & I hope we can make magic together  

Full bio is here
Portfolio is here



THE END








Thank You