Competence
She graduated with distinction from Central Saint Martins after completing a Master of Arts in Applied Imagination.
Before pursuing her MA, she earned a Bachelor of Science in Management from ESCP, where she also graduated with honors.
Additionally, she has completed short courses on topics such as Design Thinking at MIT and Compassion Cultivation at Stanford.

In 2024, she co-founded In The Middle of The Future, a London-based community and curated compendium of natural wisdom, practices, skills, and tools designed to serve as a map to navigate the Present.  Since 2023 she has been giving talks about Magic and Imagination, speaking at Central Saint Martins and Agencia JUA.

In 2020, she founded a digital creative studio called Playhouse where she’s collaborated with clients across four continents crafting unique digital worlds, campaigns and identities.
Past clients include Universal Music Group, Lolo Zouaï, Good Girl Snacks, Take Flight and Genies Inc. All together, her clients amount audiences of over 2.5 million people.
Today, the studio no longer receives new clients and operates solely as a digital community, finding, curating and sharing Tools for The Imagination.  

From a young age she had the opportunity to reside in different cities, which naturally enriched her practice, expanded her network and allowed her to develop a universal vision of arts and culture. Medellin, Paris, Buenos Aires, Madrid, Berlin, Miami & London.

Perspectives
All creations rendered fall under the philosophy of  Infinite Games by James P. Carse—don’t play to win,  play to perpetuate the game.

Imagination as a boundless gateway to create individual and collective value.  

Joanna Macy’s respect and love for Earth and her beings.  

Question everything.
Craftsmanship in service.
Radical transparency.



Rates
Sofia is available to work on an hourly (£222), daily (£1111), monthly or by project rate (case by case basis).

 Monthly and project rates are for longer term clients looking to rebrand or build something new and robust.

Daily rates are akin to equipment rental, but instead you access a unique blend of  experiences and skills listed below.



Skills 

Intangible World building, channeling, research, curation, branding, creative direction, digital direction, crisis management, project management, team building
Tangible UX, UI, web design, web development, video editing, graphic design, sound design
Softwares Photoshop, Illustrator, Cargo Collective, The Internet, Final Cut Pro, Figma, Ableton


Current Research Questions
How can imagination shape new worlds that enhance the human experience?  
How can beauty create wisdom?