Brand Research


































 
02.   Instagram Benchmark 




Poppi

+ Product focused / produced images 
+ Very cohesive 
+ Very colorful 
+ Artificial vs realistic feel  
+ Femenine oriented 
+ Stuffy, maximalist, commercial 


The New Happy 

+ Super cohesive 
+ Unique visual language 
+ Deep, interesting 
+ Adds value / feel good 
+ Minimalist 

Party With Plants 

+ Super cohesive 
+ Candid / iphone photography 
+ Maximalist 





The Charlie Fund 

+ Unique visual language 
+ Cohesive in their way (through feel and image treatment, analog imitation) 
+ Adds value / feel good 

Oddli 

+ Lifestyle 
+ Feel good 
+ Cohesive colors
+ Chill, cozy, grunge vibe 

Grover Rad 

+ Super cohesive 
+ Product focused / lookbook 
+ Experimental shots 
+ Color layout  





Sonya Akulshina 

+ SUPER cohesive 
+ Minimalist 
+ Nostalgic 

Overall


 Very cohesive communication 
 Generally femenine 
 Feel good vibes  
 Color cohesive
 Strong brand presence 

WE’RE NOT REALLY STRANGERS
 
+ Clever 
+ Super cohesive 
+ Product focused, clever 
+ Content style series  
+ Cohesive colors 











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....The apple doesn’t fall far from the tree