Client Emme / El Templo 
Location Medellin
For Maria Paula Penagos
Proposal valid until February 29, 2024

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Thought + Definition  

• RESEARCH! Of other players in the market, and aesthetics in general  
• Mapping the visual and conceptual universe of the brand to extract and define the essence of El Templo
• Craft THE VISION / developing a confident language to communicate the brand with a clearly defined audience 
  
• How are we positioning you? What can we do visually  to support that positioning

Branding Identity  

• After CLEARLY defining what you want, with your direction, we will create the identity for Ágape
  

World building

• Threading a cohesive narrative amongst all elements, a story, a world
• Authentic differentiation
• Community building 
  
• Guaranteeing the outline of a beautiful, unique,  brand: el mundo de El Templo!

8 hours a month 

Strategic meetings every 10 days 
Creative advisory meetings for studio talents

  

According to the needs you have expressed, by the end of our creative camp you will be receive a digital folder with: 

→ Logotype system (PNG, JPGs)
→ Brand fonts 
→ Brand color palette 
→ Branding manual (PDF)
→ Brand applications (totes, business cards, tags, shopping bags etc)
  

I have been working as a Creative Officer at Playhouse for the past 5 years, crafting unique solutions and digital worlds around different countries and industries—all tied by a general thread of authenticity, respect for Earth, craftsmenship and a level of human innovation. 

After going to different schools and learning disciplines such as Design Thinking and Imagination, I have learnt to refine the gift of serving as a channel for people to make their creative dreams a reality, as cliché as it may sound. So far it has worked pretty well. Indeed, all  together my clients have amounted audiences of more than 2.5 million people globally. But most importantly, lives have been transformed. As to my technical creative skills, I am entirely self-taught. 

Creative energy is something sacred for me, hence my decision to be very selective about who I share it with. I believe in your project girls, it’s all good vibes, and I know Ágape comes from a genuine place of wanting to showcase Latin craftsmenship and create a community of us in this city. What an amazing cause—of which I want to be part of! Thus I feel that things will flow easily for us as your intention is already there, it’s just a matter of shaping the attention! Thank you for your trust in advance ladies and I hope we can do magic together. 

Full bio is here
Portfolio is here