sofialuna.xyz Ágape 







Ágape

Branding Identity




Client Ágape 
Location London
For The partners at Ágape
Proposal
valid until March 13, 2024 

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In words

Thought + Definition  
    • RESEARCH! Of other players in the market, and aesthetics in general  
    • Mapping the visual and conceptual universe of the brand to extract and define the essence of Ágape
    • Craft THE VISION / developing a confident language to communicate the brand with a clearly defined audience 
    • How are we positioning you? What can we do visually  to support that positioning


Branding Identity  
    • After CLEARLY defining what you want, with your direction, we will create the identity for Ágape


World building
    • Threading a cohesive narrative amongst all elements, a story, a world
    • Authentic differentiation
    • Guaranteeing the outline of a beautiful, unique,  brand: the world of Ágape!



Mode of work


An intensive creative camp (minimum 3 days, in person and async) where I offer my technical and mental equipment to create  Ágape’s new identity. 

What my brain and spirit can do, today

Intangible skills
+ Creative direction 
+ World building
+ Conceptualizing 
+ Marketing  
+ Culture / community harnessing
+ A pool of talented creatives for whatever might occur

Branding skills
+ Logo creation 
+ Brand manual 
+ Graphic design 
+ Mockups 

Digital skills 
+ Basic programming (JavaScript, HTML, CSS)
+ Website creation 
+ Website design 

Image making 
+ Film direction
+ Photography 
+ Post production

Ask for examples of each discipline 
(some of these are not mentioned in my website because they are not skills I often offer)
Deliverables 
  

According to the needs you have expressed, by the end of our creative camp you will be receive a digital folder with: 

→ Logotype system (PNG, JPGs)
→ Brand fonts 
→ Brand color palette 
→ Branding manual (PDF)
→ Brand applications (totes, business cards, tags, shopping bags etc)
  



 
Rates
All deliverables are included

£888
/ day

£555 
/ half day





About my practice 

“Playhouse makes your language their own... so as to mold your ideas into new worlds and creations... Elevating your ideas beyond your imagination”
- From frequent client, Leah Marcus, founder of Good Girl Snacks

I have been working as a Creative Officer at Playhouse for the past 5 years, crafting unique solutions and digital worlds around different countries and industries—all tied by a general thread of authenticity, respect for Earth, craftsmenship and a level of human innovation. 

After going to different schools and learning disciplines such as Design Thinking and Imagination, I have learnt to refine the gift of serving as a channel for people to make their creative dreams a reality, as cliché as it may sound. So far it has worked pretty well. Indeed, all  together my clients have amounted audiences of more than 2.5 million people globally. But most importantly, lives have been transformed. As to my technical creative skills, I am entirely self-taught. 
 
Creative energy is something sacred for me, hence my decision to be very selective about who I share it with. I believe in your project girls, it’s all good vibes, and I know Ágape comes from a genuine place of wanting to showcase Latin craftsmenship and create a community of us in this city. What an amazing cause—of which I want to be part of! Thus I feel that things will flow easily for us as your intention is already there, it’s just a matter of shaping the attention! Thank you for your trust in advance ladies and I hope we can do magic together. 

Full bio is here
Portfolio is here


Examples of Worlds built 

Steven Bernhard, Swiss photographer based in Madrid






The Framed Gallery, art pop-ups in Los Angeles







Gracias!!!!
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