Hi & hello, my name is Sofia. I was born in Medellin, and am currently based in London after living in several cities of the Western world including Buenos Aires and Berlin. Over the past years I have been leading the non-disciplinary production studio I started after graduating business school. Named Playhouse, we worked across four continents crafting unique digital worlds, campaigns and identities. Past clients include Universal Music Group, Lolo Zouaï and Genies Inc.

Currently, my focus lies in A)freelance creative consulting for beings and companies alike as well as B)researching ways we can course-correct our species by intersecting art, technology and spirit. An example of this is my project, “Rebranding Human Kind” where media, design and the universe came together to challenge the current, often limiting self-perception humans carry, by showing that in fact, shaping a better world is not only possible but intrinsic to our magical nature. As for my consulting practice, I love helping people download their dreams into reality by making their language my own and “elevating your ideas beyond your imagination” as a frequent client kindly remarked. If you are looking to start a brand, execute a ‘silly’ idea or simply seek creative clarity, you have arrived to the right place. If you believe ‘there is nothing new under the sun’, you have arrived to the wrong place. Newness does exist, especially today, especially under my watch. Everything is possible. 

Parking spaces are limited and reserved for those value craftsmanship, believe in God(s),  and trust in the relentless pursuit of natural beauty and newness.
The book I always recommend to friends is Finite and Infinite Games by James P Carse.  You should read it.

Main Skin
Founder and chief creative officer at Playhouse 

Other Skins
Artist, entrepreneur, researcher, DJ, designer, translator, magician, philosopher 

Services
World building, creative consulting, creative direction, experience design, service design, campaigns, concept development, ideas in general, anything honestly, as long as our values align. 

Preparations
 Master of Arts in Applied Imagination (Distinction) @ Central Saint Martins  
Bachelor of Science in Management (Hons) @ ESCP Europe
Creative Direction Course @ Conde Nast
Design Thinking Course @ MIT
Compassion Cultivation Course @ Stanford’s Compassion Institute

Talks
2024 - JUA, Medellin “The Future is Magic”
2023 - Central Saint Martins, London “Magic Blueprint, How To Elicit More ‘Magic’ In Your Daily Life”



sofia@byplayhouse dot com

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